Using Anchor Text In Your Linking Strategy
- April 19, 2016
- Business advice, Online marketing, SEO
How important is anchor text when it comes to your linking strategy and back-links?
When you’re planning your linking strategy it is absolutely crucial to place a high importance on anchor text. The algorithms of search engines like Google heavily weigh back-links on a website. When you’re putting together your linking strategy, make sure that other sites are linking to you using relative keywords in the anchor text.
Sites who link to you will often use your company name as anchor text. Although it’s nice to get your company name advertised, this isn’t ideal as it doesn’t provide any information on your company’s offerings. Many companies already rank very well in searches that include their brand name as it is, so this really isn’t necessary at all.
For example let’s use a fake company, “ABC Electrical Services” as a demonstration.
Most websites will link using the first part of the company name, “ABC”, to link. This isn’t bad but it’s definitely not great, either. It fails to provide any information on what the company actually offers in terms of products or services and it doesn’t give any context. Including the keywords “electrical” or “electrical services” to the link will help increase traffic that otherwise may not have ever occured.
So, rather than linking with just “ABC”, using keywords like “ABC Electrical” or “ABC Electrical Services” can be very beneficial to driving business online. This actually helps visitors get an idea of what you offer rather than just telling people your company name without any idea of what products and/or services you offer.
A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free
one-on-one marketing consultation with our team of digital marketing experts
Subscribe to our newsletter!
More from our blogSee all posts
- Benefits of Using AI in Marketing Your Business February 28, 2023
- How To Book Your Calendar Solid November 30, 2022
- Special Guests on the Loan Officer Wealth Podcast October 26, 2022