Tag Archives: algorithms

Google Penguin 4.0 is part of the search engine's core algorithm. It's been almost two years since Google last updated its Penguin algorithm.…

Reciprocal links are now frowned upon by Google. For as long as many Search Engine Optimization (SEO) professionals can remember, reciprocal links have…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…