Responding to Reviews on your Google My Business Page (with Templates)

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Responding to Reviews - Google My Business - with templates

Before your business is even showing up in the 3-Pack at the top of page one of Google, you should be working to build up as many 5-star reviews on your Google My Business page as you can.

These raving reviews are a great way to show potential customers that you have excellent customer service and that you can be trusted with their business. This is especially true with industries that are involved in such large financial transactions as buying and selling properties.

Whether you are working through this process on your own or utilizing a program like the one we customize for our clients to help simplify the process, you will need to stay on top of responding to the great reviews that are being left on your Google My Business page.

Responding to positive reviews displays appreciation for your clients and the time they took to leave you a glowing review, which can foster goodwill with your existing clients as well as help convert more traffic in the future. Responding to negative reviews gives you an opportunity to turn the situation around with the unhappy client as well as with potential clients who may read the bad review in the future.

There are a few important things to remember when you are responding to positive reviews that can help you make the most of your responses.

  1. Thank your client for their kind words or 5-star review.
  2. Use your business name and/or a keyword from your SEO strategy.
  3. Add in some additional marketing or promote a future action.


Responding with Templates to Google My Business Reviews


Here are a few templates that may help as you craft your own responses to positive reviews on your Google My Business page:

Hello, (name)! Thank you for your wonderful review! We are so happy your experience with (business name) went so smoothly. We are proud to be able to say that we (great business benefit such as closing loans quickly, etc.). Please keep in touch and let us know if we can help in the future!

Hi, (name)! Thank you for leaving such a great review! At (business name), we work hard to make sure (great business feature) and we are so glad to see that reflected in your recent experience with us. We look forward to working with you again in the future!


Here are a few templates that may help as you craft your own responses to negative reviews on your Google My Business page:

Hello, (name)! We would like to sincerely apologize for your negative experience. A member of our team will be reaching out to you shortly to make things right! We look forward to speaking with you and to working hard to earn back your business.

Hi, (name)! We are very sorry to hear about the negative experience you have had. We pride ourselves on offering the best possible service to our customers and we would like the opportunity to make things right! If you could please give us a call at (phone number) at your earliest convenience, we would greatly appreciate it. Thank you and have a great day!


For additional help responding to reviews or building up the number of great, 5-star reviews on your Google My Business page, contact our team today!

A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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