How To Properly Use Images For Improved SEO

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Strategically using images as part of your SEO strategy can help improve your search rank.

Using images in a Search Engine Optimization (SEO)-friendly way is a great way to see your search rank increase combined with sending your marketing message. When you’re looking at your website’s structure and design layout, there is a strategic method to use these images in order to attain improved SEO. Here is a quick example of what we mean:


For example, let’s say that you run a website that sells used cars and you’d like to have a specific page optimized for the search term “Orlando used cars”. Let’s say that you also want to integrate a marketing message like “Make a down payment now and save 15%!” in order to persuade people. This tagline sounds convincing and fairly persuasive to a prospective buyer, however it doesn’t contain very descriptive text. An alternative to this is to place a tagline in an image on your page along with the key phrase (in this case, “Orlando used cars”) written in the header tag. What this does is it puts an emphasis on the term that’s targeted but it still offers marketing opportunity without giving up the consistency of keywords.

Images are a fantastic place to include marketing messages that do not have the required keywords and/or phrases. Descriptive text will be indexed using this technique and decreased marketing lines will be overlooked. By using keyword-rich content and combining it with persuasive, exciting messaging will meet the needs of your SEO strategy.


Chris Johnstone is the owner of Connection Inc. His team at Connection Inc. will fill your calendar with qualified sales appointments. We do this using our 4 proprietary marketing systems that we have developed over the last 15 years.   1 We communicate with your past client to immediately, and over time bring in more repeat business, referrals and 5-star reviews on your businesses Google profile. 2 We help you build a targeted list of qualified referral partners, craft an offer that converts them and then make the calls and run the CRM systems that fill your calendar for you. 3 We generate the highest quality inbound leads by using A.I. to rank your business on the map placement on the front page of Google and running the systems that make you the best rated. You get inbound calls that close. 4 We help you install systems that turn every new application and customer that we generate for you into a referral opportunity that doubles your business by turning every opportunity into at least one more deal through referrals. Click Here To Learn How We Can Help You Grow Your Business.

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