The Newest Thing in Google Reviews – Getting Verified!

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How many times have you searched the internet for Google reviews before purchasing a new product? Many people will even read through product reviews before they go into a physical store to make a purchase.

This is the same process most people go through when searching for a business or service provider online, and why Google places such a large emphasis on the reviews made on Google My Business pages.

By taking the time to secure positive Google reviews for your business, you are not only enhancing your reputation in the eyes of potential clients but increasing your visibility and authority on the internet.

Google is now taking these reviews a step further with Verified Customer Reviews. These new verified reviews are a better way of giving potential customers confidence that your 5-Star reviews are indeed from happy customers, which will, in turn, give them more confidence in your business.

While you don’t need to worry about your traditional Google reviews going away, it is wise to consider building up your verified reviews now. The following steps come directly from Google’s blog and tell you exactly how to get set up to receive verified reviews of your business:

  1. Navigate to https://merchants.google.com/
    • Log in with your Merchant Center Account
    • If you do not have an account, you will need to sign up for one
  2. Find the drop-down menu in the upper right-hand corner
    • Select “Merchant Center Programs”
  3. Find the Google Customer Reviews card
    • Select “Get Started”
  4. You will be prompted to accept the Program Agreement
  5. You will be given an opt-in code
    • Copy the survey opt-in code and add it to your website

Once you have completed these steps you will be ready to get started and will have the option of adding the review badge to your website as well. This badge will display your Google review rating to customers who visit your website.

With this introduction of Verified Google Reviews, we at Connection Incorporated anticipate that reviews will begin to hold even more weight than they currently do!

If you have questions about getting your business ranked on page one of Google, or how to get Google reviews and how they can impact your rankings, contact us today!

A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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