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Are you using a live chat feature on your website? If you aren’t then you are missing out on capturing customers. When browsing a website there are sometimes questions that a customer needs to be answered quickly, and this is where a live chat feature comes into play. It allows you to build a better relationship with your customers and allows for the opportunity to quickly answer any questions they may have.


What is Live Chat and Why is it Important?


Live chat is an application or plugin that you install on your website that functions as an instant messenger between you and your customer. There are both paid versions such as LiveChatInc. as well as free options like Tawk. It is a key piece of your mortgage marketing plan that should not be overlooked!


When you have the plugin installed on your website, a customer will see a messenger bubble on the screen in front of them. Through this messenger, they can directly contact you or someone from your company, with any questions or concerns they may have. You will be able to respond to these questions instantly through your phone, tablet or computer.


It is important because a live chat feature helps you increase your conversion rate. A study by Zendesk found that live chat scored a 92% satisfaction rate from customers, which beat out all other communication options, including the traditional phone and email options.


The more options for simple communication your website visitors, the more satisfied they will be and you will end up capturing more mortgage customers!



How to Get it Set Up


To begin with live chat, you need to find a provider that fits your needs and budget. There are free options, that may have limited features, as well as options that you pay for monthly with more robust features.


Once you have figured out which live chat option is right for you need to go and create an account and will connect you and the messaging plugin on your website.


Once you have created an account you will receive a code that needs to be installed on your website.


To install the code, you need to first copy the entire code, and then log in to the backend of your website. Once there you need to paste the code just before the closing </body> tag of your websites source code.



Live Chat - Why You Need to be Utilizing Live Chat



If it was done properly you should now see the chat icon on your website! Some live chat providers even have integrations with WordPress and GoDaddy websites, which makes the process even easier!


If you have any questions on how to add live chat to your Facebook or SEO mortgage marketing plan and start capturing customers, don’t hesitate to contact us at Connection Incorporated today!









A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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