A Blueprint for Success in Your Mortgage Business

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Your Mortgage Marketing Success Blueprint

Hey! It’s Chris Johnstone here. I hope you’re having a fantastic Saturday night!

I wanted to shoot you this quick video from my father-in-law’s workshop.

We’re having a little bit of a party upstairs before we leave for California and I wanted to sneak away and give you these two tips.

Tip Number One – Using the Right Tool

The first is really an analogy of the workshop and you growing your mortgage business.

With internet marketing, you have all these amazing tools available to you, right? You’ve got Facebook, you got Instagram, you’ve got YouTube, you got Google and you look at all these incredible tools and you want to just jump right in and start using them right away.

The thing is, you could actually hurt yourself or hurt your business if you don’t know how to use these tools properly.

We actually had an example of this in our business two weeks ago.

We had a new client come in that had been running ads on real estate postings, or real estate listings.

What they were doing was, every weekend they would take the listings from the realtors in their marketplace, they would calculate what the monthly payment would be on that house at current market rates, they would post those payment amounts and then they would say “If you want more information, fill out this form to get more details.”

They were using a lead form on Facebook in order to generate that lead.

Now lead forms, they’re a tool, right? But this particular client was using the tool improperly.

So what we did was switch them over to our Mortgage Bot and what that does is it uses Facebook Messenger to qualify the lead.

They were generating a ton of leads through the system they were using, but none of them were good enough quality to actually convert into a closed mortgage deal.

So we change the way that they were using the tool. It was still Facebook, we didn’t change the targeting, we didn’t change the ad copy, all we changed was the type of campaign they were running and how we were qualifying the lead.

Now they’re getting high-quality mortgage leads – people that want to get pre-qualified for a mortgage.

Tip Number Two – Building your Blueprint

The first thing is you need to know what tools are available and how to use them properly.

The second thing you need if you’re going to build anything is a blueprint.

Now, you’re going to want a blueprint that’s a little more advanced than this one. (That’s how I draw my blueprints in the workshop for when I’m building stuff. You can tell I’m a keyboard gangster, not a workshop gangster!)

The whole premise of that is you have to know what steps to take and what order to take them in, in order to actually get the end result.

If you just start building stuff and you don’t have a map or a plan, especially if you’re trying to do it over a long period of time, you’re going to end up with a hodge-podge that never looks like what you want it to look like in the end.

You’ve got to have a blueprint and a plan.

I have your blueprint.

I know exactly how to use Facebook, Instagram, YouTube, and Google to generate very high-quality mortgage leads that close at a profit.

What I would like to do is give you that plan.

Book Your Free Phone Consultation

I set up a link is called www.cigrowthcall.com and what I’ve done is set aside time with our account managers where they will actually get on the phone with you for half an hour and map out your plan to get these great results for your business.

You might be looking for FHA Loans or VA loans or first time home buyers or just to get more referral partners in your business.

Or maybe want more referrals from your past customers.

We have blueprints for every single one of those campaigns and more.

We are up to 16 different campaign templates that we can plug and play in your mortgage business.

That person will get on the phone with you and walk you through the whole blueprint to get it done. Don’t stub your toe or cut off your finger in your online marketing.

I want you to be successful and I know how to get you there.

My team will get on the phone with you and guide you on how to get there for free.

Then if you don’t have the time to do it on your own and you want us to it do for you, great! You can ask about that, but that service (phone consultation) is free.

Go to www.cigrowthcall.com. It’s a fantastic service that I’m happy to offer for you.

I hope you’re enjoying the videos!

Make sure you click “LIKE” on the business page.

We got more videos coming your way.

Again, my name is Chris Johnstone, I hope you’re having a fantastic Saturday night and I’ll talk to you later!

A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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