How A Mortgage Ad on Facebook Can Boost Revenue
- September 21, 2017
- Facebook Marketing, PPC Marketing, Tips and Tricks
A recent study found that 94% of social marketers advertise on Facebook and more than 80% of all social mobile sign-ins also occur on the world’s most-used social media platform.
Whether you’re a new or experienced user, Facebook makes it incredibly easy to create an ad.
Mortgage advertisers can create a custom ad in just minutes and target a specific audience without breaking the bank.
You can set a specific dollar amount to any ad campaign you create. From 2015 to 2016, the number of people advertising on Facebook grew by 50%, and more people are joining the trend because it works.
If you’re in the mortgage industry and aren’t running a mortgage ad on Facebook yet, it’s time to start. Not only are you going to be able to target an extremely specific audience, but your profile and business page should be one of the biggest methods that you use to stay in touch with past and current clients.
Creating an ad on Facebook for your mortgage business can help put your company in front of the eyes of people you want to target based on their interests, age, actions, engagements, location and much more. This can easily be done in the initial stages of creating the ad, right after you organize what your campaign is and what you’d like to accomplish in the end.
This differs from a common Google Pay-Per-Click campaign in the way that your Facebook ads will be targeting specific people instead of what they are searching for.
Think about it:
Have you ever been browsing your News Feed and suddenly see an ad for a product, service or website that interests you? This isn’t by accident. In fact, an advertiser may have specifically chosen to target you based on your interests, recent activity, age, and location.
For example, let’s say that you recently “Liked” a page on Facebook that provides tips to entrepreneurs after you recently read an article on Forbes which outlined 10 tips for millennials that will help you become a better entrepreneur.
Facebook collects this information and provides it to an advertiser who wants to target people interested in starting their own business and fall between the ages of 23 and 35. Because Facebook has this data after tracking your activity, you become a target for an advertiser who runs a website that is selling a 100-page guide on entrepreneurship.
You can generate hundreds and thousands of new impressions and leads for your local mortgage business by using an effective Facebook ad campaign. The big benefit of this ad type is that the people you want to see it are the ones who will see it. It’s also very easy to track your campaign’s results.
Using the Ad Manager, you can monitor how many people have seen your ad, who has clicked on it, where that person is located, and so much more.
When making a mortgage ad on Facebook (or any ad for that matter), there are a few things to keep in mind. These factors will help put you on the right path to a successful ad campaign that generates plenty of leads.
Just as it is with any advertisement, a unique, attention-grabbing headline with a captivating image is what will ultimately stop a reader in their tracks. And, because you’re targeting a specific group of people who you know are already interested in what you’re offering, the chances of them clicking on your ad will increase.
Once you have thoroughly identified your target consumer, you need to answer these questions before starting your campaign:
1. What do you want the user to do?
Do you want users to click through to your home page? Do you want them to click directly through to a product page? Is your goal simply to inform them of a new product or topic? Ask yourself what the ultimate goal of your campaign is and how you plan to achieve it.
2. Are your headline and ad copy interesting?
Make sure that your headline stands out. People aren’t likely going to be triggered by a simple headline like “Mortgage Broker in Guelph” – you need to give them a reason to click through. Including an intriguing call-to-action in the headline can be very effective.
3. Do you have an image or video to include in your mortgage ad?
Posting a visual in the form of a picture or video to a Facebook ad can significantly increase its click-through rate. People are drawn to visuals. To take this even further, are the colours of your picture easy to look at/do they blend together well? Considering the psychology of a user and how the brain associates colours with feelings can play an important role.
In addition to nailing down your target consumer, the above questions can help you start an effective campaign using ads.
If you’d like to discuss running a mortgage ad Facebook and would like to learn more about how it can help you drive in quality customers, get in touch with our team today!
A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!
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