If you are constantly on the go then you most likely use a small handheld device, such as your cell phone, to look up information. Not everyone has access to a laptop or computer throughout the day, so if someone wants to research something, they will most likely use their phone to do it, therefore, mobile friendliness is important to reach a broader audience.

In a technologically savvy world, mobile friendliness is useful because it allows more people to have access to your business website. Here at Connection Incorporated, we have come up with a few reasons on why mobile friendliness is important, how to check if your website is compatible, and how to fix it if it’s not.


  1. Why Mobile Friendliness Is Important

Mobile friendliness is an excellent way to gain more access to your website, which can increase your leads, and ultimately grow your business. It is also a great way to get a leg up on competitors. The more user friendly your business website is, the more you will stand out from other competition and appeal to more viewers.

Mobile Friendliness is also important because it is overall easier to use. People are more familiar with how to use a phone then they are on how to use a laptop. To make quick searches, consumers will most likely use their phone to research the problem, question, or place. Therefore, make sure your website is laid out properly to appeal to these viewers.


  1. How To Check If Your Business Website Is Mobile Friendly

You can utilize Google’s mobile friendly test to see if how compatible your website is. All you need to do is type in “Google mobile friendly test” in your search engine, and choose the “Mobile-Friendly Test- Google Search Console” option. Then you paste the link to your website in the space provided, and let Google do the rest.

Once Google has run their test, there will be a green message at the top of your screen that says your website is mobile friendly. If it does not pass, the message will be displayed in red. Google will provide reasons why your website did not pass the friendliness test, so you know what areas need to be improved on.


  1. How To Fix Your Website

Make your website touchscreen compatible for mobile purposes. When people use their phones, they generally use their finger to touch on a link or zoom in on a word. Optimizing your page for these conditions can help fix your website and make it more mobile user friendly.

Another helpful tool is to reduce your photos to a smaller size so it does not take up a lot of space, and can therefore, load faster. If your website takes forever to load on a viewer’s phone, they will quickly lose interest and search for another company. You can also make your website quicker to load by shortening your website’s HTML and CSS.


For more specific information on how to improve your websites mobile friendliness, please contact the Connection Incorporated Team at 1-855-432-3990.

A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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