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If you are building your company website and would like to improve your search engine optimization (SEO) for online marketing purposes, then you should start incorporating backlinks into your strategy. Here at Connection Incorporated, our team of experts has explained the importance of backlinks and some of the best practices for making the most of them in your SEO strategy.

Why Backlinks Are Important

Backlinks are what connects your website to other websites. These links ultimately give your page better rankings, which puts you in front of more high-quality traffic. The more connected your website is with other highly-ranked, reputable companies, the more traffic and appeal your company’s website will receive.

Adding backlinks to your SEO strategy can also improve your Google ranking. Google will look at your page and analyze your backlinks to see how credible your site is. This means that if your website is connected to spam links or link farms, then Google will recognize this and could penalize you a drop in ranking. Link farms may seem very appealing initially and can provide you with a temporary rise in rankings, but once the search engines figure out that these backlinks are from a link farm, your website will lose its credibility. The traffic on your page will then be decreased and your Google ranking will have diminished.

Avoid having links on your page through link farming and focus on getting backlinks from reputable websites.

Ways To Create Backlinks

There are multiple ways you can create backlinks and improve your SEO. One useful way is to write content for blog posts. This is an excellent method that can be used to market your website by explaining what products and services you offer, and then add your business homepage as a backlink to your post.

You can also reach out to popular sites and see if you can guest post. This will help increase your traffic by reaching a new audience. By connecting your business page to a high-authority website your page will rank a lot faster.

Another useful way to create backlinks is by making a YouTube video. YouTube videos are a fast and easy way to market your company and explain what types of products and services you offer. These videos also get indexed very quickly and can double as blog posts on your website with the embedded video.

You can add a backlink to your video by posting your website link into the comment section on YouTube. Once your video is created it will also be displayed on Google, which can help improve your overall ranking.

Another great way to build up your backlinking profile is to list your website on local business directories, being careful to list on relevant websites with high domain authority.

What To Look Out For

It is important to always check-up on your backlinks frequently. Knowing where your backlinks are coming from can help prevent any problems in the future. Some competitors can spam your company’s website through backlinks, so you want to be sure and catch this problem before Google does.

Contact Us

For more useful tips on ways to create backlinks to help improve SEO, please contact the Connection Incorporated team at 1-855-432-3990.

A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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