Facebook Bots Are Back!

By Chris Johnstone

fter a recent pause, Facebook is now allowing new    bots to be launched on their platform again!

According to Facebook IQ, more than two billion business- related messages are sent through Facebook Messenger every month.

There are already more than 100,000 active bots being run by businesses on Facebook and our customers are quickly starting to expect an immediate response to their needs through Messenger Chat. (Think where texting was just three short years ago!)

Recent studies of active Facebook users show that 67 percent expressed expectations of having the possibility to get in touch with the sellers and service providers by means of chats.

Now, you may be thinking what is a bot and how does it generate mortgage deals? A bot is simply a program that automates a task or a conversation. You can use bots to help with customer support, mortgage processing or generating more referrals from your past clients. Our primary use for bots is to have new leads start the process of applying for a loan direct from a Facebook advertisement.

Once the person clicks on a targeted ad, the bot turns on and guides the person through an automated chat conversation inside Facebook Messenger.

The bot helps to guide your new leads through the process of starting to apply for their mortgage, while automating the task of qualifying the lead for you.

Once a bot is set up, it runs in the background without you having to do anything.

A new lead can message into the bot, and it will automatically help them go through the initial stages of the mortgage application.

Based on the lead responses, the bot guides them in the right direction, and helps them move to the next step. It also notifies you of the quality of each lead and helps you automate your follow up to get the quality leads to the next stage of their mortgage application.

For a quick example of a basic mortgage application bot, you can visit ChatBotMortgageleads.com.

There are a number of tools that allow you to build your bots, including ManyChat.com and ChatFuel.com.

You can drive leads through your bot by sending them to a landing page, having them make a comment on a Facebook post or simply running Facebook ads to get interested prospects in your local market to use your bot to start the application process.

Today is the day to start implementing and getting your bots in place. There is a fantastic opportunity to be one of the first to market and capture this new deal source. Have fun and let us know if you have any questions.

Chris Johnstone is Chief Executive Officer of Connection Inc. The team at Connection Inc. are digital marketing experts that specialize in the mortgage business. The drive closed loans and positive ROI from Google and Facebook advertising systems. For more info contact Chris Johnstone at Chris@ConnectionIncorporated.com or call (855) 432-3990.

SPONSORED EDITORIAL