How to Market Your Company on Facebook

Facebook is an excellent platform to use for marketing purposes. As the top social media site in the world, marketing your business on Facebook can help reach a broader audience. Learning the appropriate ways to advertise your company on Facebook can increase leads and help grow your business. To help you get started, our team at Connection Incorporated have created the best Facebook marketing tips to expand your company.

Optimize your Facebook Page:

It is important to optimize your Facebook page to draw in clients. Ranking well on Facebook can help viewers easily find your page. You can improve your SEO by choosing an easy-to-remember vanity URL, also known as your Facebook Username. Your default URL will be a list of random numbers, but once you receive at least 25 likes on your page, you can change your URL to your business name.

Once your page has been clicked on, you want to be sure it looks appealing and makes a lasting impression. This can be done by having clear photographs and a descriptive ‘About Me’ section. The better your Facebook Business page looks, the more likes you will receive.

Also, be sure to include keywords throughout your page that accurately describes your business.

Create Groups:

Once you have optimized your Facebook page, you can create groups to help market your business. This can increase your traffic by engaging with other companies in your field. Being open to other people’s views and opinions, and giving appropriate tips can help build your credibility. Before long, members of the group will be interested in learning about your business and will reach out to you directly.

After you have gotten involved with different groups that have already been formed, you can create your own group by inviting people with similar interests. This can help build your business by engaging with people in your field and showing them a more personal side of your business. Be welcoming and always leave the platform open for discussion. Make sure you stay involved with your group and encourage members to share their opinions freely.

Facebook Buttons and Plugins:

Marketing your business on Facebook can help draw people from your Facebook page to your website. Once they are viewing your website content, you should create a Facebook button that gives the viewers a chance to like and share your content back on Facebook.

An easy way to add in the Facebook buttons can be done with a WordPress plug-in that can create your Facebook buttons for you. For more information visit the Facebook for Developers page plugin here.

Post Often

You want to be sure you are posting often to stay relevant and to keep your business name out there. But don’t over post. You want to avoid overfilling potential clients News Feed. This could work against you and decrease your followers. Post enough so you stay relevant, such as once or twice per day.

The most popular time people are on Facebook has said to be between 1pm and 3pm, which means this would be the best time to post in order to target the most amount of followers.

Facebook can be used for so much more then posting a funny video and talking about your day. Utilize this expansive network to help reach people in your field and grow your business. Facebook is a great marketing tool and when used correctly, it can make your company flourish. To learn about different ways you can market your company on Facebook, please contact the Connection Incorporated Team at 1-855-432-3990 or email info@connectionincorporated.com.