Are you ready to learn about the #1 thing you should be doing when you start running ads online to generate more customers?
Hey! I hope everybody is doing well!
I’m headed to Traffic and Conversion Summit this morning.
It has been a busy time lately!
We recently had our first live event that our company has done in about 4 1/2 years and it was absolutely fantastic!
One of our attendees had a huge take away from the event – which is always fun to hear!
I had a current client come up to me and inform me that they generate customers from their Google My Business page.
They had recently been to a conference I was at that was sponsored by First National.
They took the advice I gave them at that live event, implemented it and started building up the five-star ratings and reviews on their business page!
Those reviews now get the phone ringing and this client is getting phone calls that turn into closed deals every single month as a result of their organic placement on Google.
One of the sessions I went through during the event was called omnichannel marketing.
It’s showing you how to place these little things called pixels on your website so that when people check out your offers or they check your website, you are then able to show advertisements to them because you know that they’ve expressed interest in your business.
I said “Ok! You’re driving this traffic from your Google My Business page… Are you retargeting those people and showing them ads on Facebook, Instagram, Google, and YouTube?”
This is a helpful reminder for y’all, that as you’re running your marketing and you’re putting money into paid ads and you’re driving traffic, the first thing that you should be doing is taking your website everywhere you drive traffic.
For example, the homepage of your website, the offer that you’re putting on your website and/or your offer pages.
You should be placing both the Google pixel and Facebook pixel on those pages so that you can show ads to the people that have already expressed interest in your offer.
This is so powerful because the majority of the people that you’re going to be bringing to your website right now, are already engaged with you in some way.
They’ve been referred to your site by a realtor partner or by a past customer or they’ve found you online and they’ve read the incredible ratings and reviews your clients have left about you and your business.
If we take the old horrible football analogy and say okay, well they’re already kind of at the 50-yard line. They’ve already been somewhat pre-sold on using your services but we are all so busy in our lives!
We are constantly getting bombarded with notifications and they’re going to be getting lots of different opinions on who they should be using for their mortgage.
They’re going to have realtors that are talking to them.
They are going to have in-laws talking to them about who they should be using.
When they come to your website it’s like dipping the toe in the water.
We all know and we see this all the time with our actual funnels, it takes an average of somebody seeing your advertisement about seven times until they will respond to it.
That person Googling you and going to your website is really only the first touch.
Retargeting allows you to put a very strategic and planned message in front of those people.
To them, it just looks like a banner ad or a normal social media post, but you have taken this training and actually architected a specific process for those people to go through to get them to know you, like you, trust you, and do business with you.
Here are the four things that you should be showing to those people in your retargeting ads.
They go to your website or they click on one of your ads and land on your landing page.
They get the retargeting pixel and then you show them customer testimonials – happy past customers that have already done business with you should also see those testimonials.
The second thing you want to show them is stories of transformation.
This is different from a testimonial because you’re telling the story of a customer. (It has to be a real story!)
What that does is it allows you to expand out your product suite for different types of customers.
Somebody could be coming to your website and be interested in a VA Loan or they could be interested in a refinance.
When you tell the stories of transformation through one of the frameworks we have built, you’re telling them “Here’s the type of customer that we helped, here’s how we helped them with educational content, and if you know somebody or you are somebody that could use this product this is what you do next.”
Then you give them a call to action.
What this allows you to do is take all of the different customers that you have and give a specific offer through your retargeting – which is super cool!
The third thing that you need to be showing these people is a call to action.
That is just a very basic advertisement that says, “If you’re interested in finding how much on you qualify for and what rate you can expect to pay, use our quick approval tools!”
And that can be our chatbot or a survey campaign but, you actually have to give those people an offer.
The fourth thing that you need to be doing is producing educational content so that they get to know you, they get to like you, and they get to trust you because you’re educating them about the mortgage process.
Here are some examples of what you can teach on:
How to get a better credit score.
How to save a downpayment.
How to negotiate your loan.
How to prepare your paperwork for when you come into the office.
There are all kinds of helpful tips that you can put out there.
Every time the rates change, that gives you an opportunity to create new content.
People should be seeing that content from you on an ongoing basis.
Again, they are just dipping their toe in the water when they get to your website.
The retargeting is what brings them in and when they see that offer to go through the mortgage quick approval tool, that is when you capture them as an actual lead that is pre-sold on doing business with you.
You have a ton of low-hanging fruit already existing in your mortgage business and I want you to take this information today and go out and get that low-hanging fruit.
Placing a retargeting pixel on your website is a little bit of a techy thing.
That’s where the nerd comes in.
We have blueprints on how to do all of this stuff.
The technical nitty-gritty of what you actually have to do to get this stuff done and we have produced those blueprints inside our Inner Circle.
If you go right now to www.ciinnercircle.com, there is a letter there for you that explains everything that’s included in the program.
With this program, you get all of the expertise of a team of experts from our Digital Marketing Agency.
Basically, you get a call a week where I answer your questions, show you what campaigns are working, and share what’s working right now in the world of online marketing.
You also get a monthly newsletter from me that gives you one specific campaign that we are focusing on and a campaign framework to build it out for your business.
Last month, we gave away our chatbot.
We show you how to go to ManyChat and how to actually build the chatbot that has a conversation with people on Messenger in order to take a loan application.
It is absolutely phenomenal!
The price that we are offering this for right now is an unbelievable value!
I have an announcement coming up about the Inner Circle as we are bringing on a very exciting partner and it’s going to take this thing to a whole new level.
But with that, there is going to be a price increase.
Today is the day to join us inside that community and get active over there before the price point goes up!
I want you to get out there and crush it and get those retargeting pixels on your website.
Start writing your ad copy for your past customers.
I hope you have a fantastic day and I’ll chat with you soon!
A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency.
Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online.
He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.