Ahrefs – What It Is and What It Does!
- July 13, 2018
- Advanced SEO Techniques, Digital Marketing Agency, Google Marketing, SEO
Backlinks are a great way to increase the traffic on your website and boost your Google rankings. These links are important to connect high-quality and relevant websites to your business page. But unfortunately, having a perfect link profile is not always the case for every website. There are ways to get poor-quality, irrelevant backlinks connected to your page that could really affect your website rankings. So to help you manage your page and prevent this problem from occurring, our team at Connection Incorporated is here to talk about Ahrefs, a useful tool to help analyze your backlinks, as well as what your competitors are doing so you can outrank them.
What Is Ahrefs?
Ahrefs is one of the best backlink analysis tools that can review your website and tell you which links are paired up with your page. Not only can you track your backlinks, but Ahrefs also tracks your keywords.
Using relevant keywords throughout your page can help search engine optimization (SEO) and website ranking.
The Importance of Ahrefs
Ahrefs has a few features that can help improve your online marketing strategy and increase your website traffic. The first feature is known as Site Explorer. With Site Explorer, you can get an inside look into your webpage and see what links are connected, whether they are useful links that can help boost your rankings, bad links that can negatively affect your rankings or are links that have no positive or negative impact on your page. Site Explorer also gives you insight into your competitor by allowing you to add any URL and check that URLs link data.
Another feature for Ahrefs is known as Position Tracker. This is what measures your page’s success. For SEO, every company who is marketing their business online wants their business to move up in rankings with the help of target keyword research. So this feature analyzes this information and tells you how well your page is doing based off of your keywords. This tool also analyzes your page link profile on mobile devices.
Ahrefs Ranks and Ratings
By using this backlink checking tool, you will also be given an Ahrefs rank, which is determined by the size and quality of your link profile. If your profile rank is increasing, yet your Ahrefs rank is decreasing, this means that other sites are growing faster than yours.
You will also receive a URL rating and domain rating which ranks your target URL and website between 0 and 100. The higher the number is, the stronger your backlink profile is, which also coincides with your Google ranking.
It is worth noting, however, that competitors in your field are able to connect links to your page that could weaken your website, hurt your rankings and decrease your website traffic. Therefore, it is important that you use backlink checking features, such as Ahrefs, frequently so you can catch this problem before Google is notified and your rankings are affected.
There are many features of Ahrefs that are useful for SEO and online marketing. To learn more about these features or to hear of other ways you can increase your website traffic, please contact the Connection Incorporated team at 1-855-432-3990.
A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!
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