When it comes to mortgage marketing, it is important to be able to generate mortgage leads and be able to meet the needs of your customers. More and more people are looking for housing that they can afford and connecting with these homebuyers through free mortgage leads will help you to achieve this. Here are five secrets when it comes down to generating free mortgage leads.
Offering Potential Buyers Great Content
Nothing grabs a homebuyer’s attention more than offering compelling content that is targeted to your audience’s needs. In that pool of potential leads are first-time homebuyers who will have a lot of questions about the mortgage process, the different types of mortgages they may qualify for, and how interest rates can impact their mortgage repayments. You can answer these questions through informative articles and blog posts.
One way to stay organized with your mortgage marketing is by using CRM (customer relationship management) software, which creates a platform that assists you with managing your content calendar and helps you to keep on top of those leads that are coming in.
Grow Your Presence On Social Media
A great and free way to achieve mortgage marketing is by using your social media accounts. You not only get to promote your content, but you also save money because it’s free to do. Platforms such as Instagram can help you connect with homebuyers who are in a younger age bracket. YouTube allows you to use video content, which allows you to connect on a more personal level, and share this across your social media platforms.
Google My Business
A lot of people use Google Maps on a day-to-day basis. You can utilize this by opening a free Google My Business account to let prospective buyers find you. How this works is that a buyer will google to find mortgage lenders in their area. Because you have a Google My Business account, your business will show up in their searches. You can make these even more useful by having a good quality website for them to go to.
Mortgage lenders can offer so much information to homebuyers and one great way to get this information out there is to host an event. For example, have a seminar that is focused on first-time homebuyers. This will help you to generate leads from those who attend the seminar. This, in turn, becomes part of your company’s sales funnels.
Referrals from customers who have used your services are one of the best ways to generate mortgage leads. Word of mouth tends to go a long way, so make sure that you follow up with your current clients and create long-term relationships. Happy clients will pass on your information to their social and business circles. You can keep in touch by email and do things like sending a card when they have reached their one-year anniversary of buying their new home. Little personal touches can go a long way when it comes to generating leads for mortgage marketing.
It’s important to make your mortgage marketing work for you so make sure that you are using all available resources, from social media to CRM software!
A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency.
Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online.
He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!
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