5 Mistakes You Should Avoid In Business Marketing

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Business marketing is a great way to promote your products or services, but if done incorrectly it could really hurt your company. To prevent this from happening, our team of experts at Connection Incorporated has listed 5 mistakes you should avoid when marketing your business.


Mistake #1: Failing To Set Goals

You want to be sure to set realistic goals for your company to follow. In doing so, this will help you be more organised in regards to business marketing. Creating objectives as well as outlining what your goals are, and what you wish to achieve, will help you stay on track and be more successful. This will also help you follow your progress and growth in the company.


Mistake #2: Not Reviewing Your Analytics

Now we are not saying you need to check up on your progress for business marketing on Facebook or Google, every five minutes, but you do need to be aware of the progress, or lack thereof, for your company. Reviewing your analytics on a month to month and year over year basis will help you know what areas are working well for you, and what needs improving. Not reviewing your analytics and forgetting about your digital marketing practices will not help grow your company because with society constantly changing and developing, business marketing is an ongoing effort that has no start and end date.


Mistake #3: Failing To Not Optimise and Test Your Marketing Strategy

Making small changes to your digital marketing technique and seeing how viewers respond is the main point of optimisation. Do not settle on how something works and refuse to test it because you can constantly be improving your company. There is always more to learn in this fast-paced society, so failing to not optimise and test your marketing strategy can prevent your business from reaching its full potential.


Mistake #4: Following Every Trend

As we mentioned before, technology and people’s interests are always changing and evolving. New ideas are constantly trending but that does not mean you have to follow every new trend. Yes it is important to stay current, but doing too much is not always a good thing. Be familiar with the new trends and figure out how this can first impact your business before you jump on the bandwagon.


Mistake #5: Mistargeting Your Audience

Business marketing is an excellent tool to express your product or explain the values and importance of your company. However, it is important to make sure you are targeting the right demographic or you will just be wasting a lot of time and money. Be relatable and know what interests your viewers. Once you appeal to your audience, they will become interested in what you are selling and will seek to find out more about your company.


Contact Us

For more information on mistakes you should avoid in business marketing, please contact the Connection Incorporated team at 1-855-432-3990.

A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!

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