5 Mistakes To Avoid On Your Google My Business Page
A Google My Business page is a great digital marketing tool to that can be used to help expand your company by reaching a much broader audience. There are many benefits associated with creating a Google My Business page, such as its straightforwardness and easy accessibility, not to mention it’s free to use. This digital marketing platform is also an excellent way to communicate with your clients and help share the importance of your company’s mission.
To help you get started on your Google My Business page, the Connection Incorporated Team has listed 5 of the most common mistakes you should avoid on your page.
- Low-Quality Photos:
When uploading pictures to your page, be sure they are the highest resolution images you have. If you have small or blurry photos, this will make your page look less professional, and ultimately deter viewers from wanting to learn more information about your products or services.
- Choosing The Wrong Google Category:
Google helps market your business by placing it into a specific category. Google creates the options for you – all you have to do is choose which category your business falls under. Sounds simple enough, right? Well, many business owners don’t take the time to find the category that best describes their business and thus aren’t able to reap the benefits that can come from the accurate placement of their Google My Business page. Your primary category on Google is how customers can search for your page. If you mislabel the business category, your page will be displayed for an entirely different audience.
- Inconsistent Information
Although digital marketing is an excellent way to increase traffic and grow your business, it can also hurt you if you are not consistently listing the correct information. If you have one thing listed on your website, but something else listed on your Google My Business page, you can really confuse not only your customers but Google as well. This confusion will hinder improvements in your rankings as well as the contact you are receiving from potential clients.
- Failing To Manage Your Reviews
You should always try and encourage your customers to leave you a 5-star review. The more positive reviews you have listed on your page, the better your overall ranking on Google will be. These reviews are also great social proof of your ability to provide top-notch service to your clients.
It is also important to interact with your past clients via the reviews they are leaving on your Google My Business page. Make sure to respond to every review that comes in – good or bad!
- Having Duplicate Content:
Google wants your page to be as unique as possible, so any duplicate content you have will hurt your rankings. This goes the same for your website and your Google My Business page. Not only will it affects how Google rates your listings, but it can also confuse customers. Remember, you want your information to be as straightforward and accessible as possible.
Make sure any posts you are making on your Google My Business page via posts or on your Google+ page are unique to you and provide useful information for your current and future clients!
For more details on mistakes you should avoid on your Google My Business page, or to receive information on additional digital marketing strategies, please contact the Connection Incorporated Team at 1-855-432-3990.
A thriving Canadian entrepreneur. A loving father and husband. A blossoming philanthropist. The CEO of an innovative Digital Marketing Agency. Johnstone has mastered the art of digital marketing on numerous platforms (Facebook, Google, YouTube, Instagram - to name a few) which has given him the unique ability to assist hundreds of loan officers, realtors, lawyers, financial planners, and insurance agents with growing their businesses online. He continues to grow his skills and hone his craft and is ready to bring you up to speed on the latest and greatest in the digital marketing world!
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