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Relevant Content More Important Than Ever With Google’s Expanded Featured Snippets & Knowledge Panel

Google Knowledge Panel

Creating relevant content for your site and telling Google about it is about to become much more important in a digital strategy if you want to generate traffic. Ranking in the local 3-pack is the ultimate goal as that’s where the majority of your leads will be coming from. However, with Google’s latest announcement that […]

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How To: Remove A Bad Google Review. Best Practices

How To- Flagging a Google Review as Inappropriate

Over the past few weeks, our blog posts have gone into detail about the importance of building up the number of 5-star reviews on your Google My Business page or pages. We have also provided templates for responding to the reviews your customers are leaving on your Google My Business page and we have even […]

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How to get more website traffic.

How to get more traffic to your mortgage website fast! So for today’s lesson, I’m going to show you how to get more website traffic. I’m going to show you how to do it fast and we’re going to use this funky tool called Google Search Console. Obviously, we’re using a new tool here and we’re […]

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How to beat procrastination and grow your business.

Procrastination

How to implement fast! The simple key to beating procrastination and hitting your goals. Posted by Chris Johnstone on Tuesday, November 28, 2017 How to beat procrastination and implement fast! Today, we’re talking about how to beat procrastination and actually reach your goals, and this is actually related to a story. I had a call today […]

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Responding to Reviews on your Google My Business Page (with Templates)

Responding to Reviews on your Google My Business Page (with Templates)

Before your business is even showing up in the 3-Pack at the top of page one of Google, you should be working to build up as many 5-star reviews on your Google My Business page as you can. These raving reviews are a great way to show potential customers that you have excellent customer service […]

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How To Ask and Answer Questions About a Local Business on Google

Answer Questions Google

If you haven’t noticed yet, users can now ask and answer questions about a local business directly on your Google Business page. Google, the world’s largest search engine, is constantly testing out new features that will help searchers find the answers they’re looking for in the shortest amount of time possible. The Questions and Answers […]

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Responding to Negative Google Reviews on Your Google My Business Page

Responding to Negative Google Reviews on Your Google My Business Page

We’re sure by now you are aware of the weight that is held with each Google review. Positive reviews can increase the amount of business you are bringing in on a regular basis, while negative reviews can have the complete opposite effect. Have no fear, though! You can use the information you know about responding […]

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Website Content May Soon Appear Directly In Google’s Local Pack Results

Local Pack Website Content

Google is always looking to improve the experience that users have on its platform. When it comes to Google Business and the local pack search results, it’s no different. Over the past few years, the search engine giant has made it possible to view food menus, book appointments, and ask questions directly on a business’ […]

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How To Target Ads By Email Address In Google AdWords Using Customer Match

Google AdWords Customer Match List

An effective Pay-Per-Click (PPC) campaign can be an extremely useful way to promote your business and appear in front of your ideal customer. Perhaps one of the most effective ways to do this is to target your ads by email addresses in Google Adwords. If you have not yet heard of “Customer Match” with Google, it’s […]

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Google AdWords vs Google AdWords Express

AdWords - From Google

As you may know, the Search Engine Optimization campaigns that we run for our clients are extremely successful as long-term lead generation strategies. These campaigns work by getting your business to the top of search results for market and location-specific keywords, which will place you directly in front of the largest amount of high-quality traffic. […]

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Google Ads Now Appear in the Local 3-Pack

Google 3-Pack

If you have read our previous blog posts then you know how important it is to rank in Google’s local 3-pack. The local 3-pack is where the majority of calls and visits to local businesses are generated from. In the second half of 2016, Google revealed that it was testing ads in the local 3-pack, […]

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